Did you know you can advertise your business on Facebook in order to drive traffic and leads to your site? Did you know you can specifically advertise to your ideal customers?
Great news! You can do it! And you don’t have to be a giant corporation to afford it either.
Some of the benefits of using Facebook ads are finding your ideal audience based on information they’ve added to Facebook, targeting only them so you’re not wasting any time or money, getting their attention with eye-catching ads, and being able to view the results of your ads with reporting tools.
Ready to drive your business traffic and leads with this Facebook ads tutorial? Let’s get started.
Drive Traffic and Leads for Your Business with Facebook Ads
There are so many social media channels out there, it can be really tough to decide which of the many is worth your time and money.
You don’t want to spread yourself too thin trying to focus on every single one of them. It’s tough to make any headway anywhere in that case. But you don’t want to miss the customers that exclusively use one platform over the others.
Some may tell you Facebook isn’t worth your time and to focus your time on other platforms.
But the fact of the matter is, Facebook has the largest userbase out of all options. Facebook hosts an average of 1.23 billion daily active users. That’s a ton of potential customers and advocates to tap into!
So, Facebook is definitely a good place to start if you’re just getting into the social ads game, and it’s a good place to focus your attention.
In this Facebook ads tutorial, you’ll learn how to use it to your advantage to grow your businesses traffic and leads.
Types of Facebook Ads
First off, you need to know the different types of Facebook ads. They are pretty self-explanatory but some will be better suited for your particular audience than others.
These are the different ways you can choose to advertise your business to Facebook users.
- Within the newsfeed for desktop users.
- Within the newsfeed for mobile users.
- Sidebar ads on desktop.
- Audience network ads on mobile.
- On Instagram (recently became available).
Facebook Ads Tutorial: Getting Started
Now we’re going to cover what you need to get started, the steps necessary to get the most out of Facebook ads, and some tips to help you succeed.
Choose Your Objective
First, Facebook is going to ask you about your business goals or advertising objectives. Ask yourself, “What do you want to do?”
Know your business goals and what you’re looking to get out of your Facebook ads. Do you want customers to read your latest blog post or visit your store? Make sure you have your intention nailed down.
Here are a few examples of what you might decide as your objective:
- Building an audience
- Creating awareness
- Generating leads
- Earning loyalty
- Boosting sales
Choose Your Audience
Then, you need to understand who your ideal customer base is.
Are you targeting millennials, single parents, adults over 50 years old? Your success rate will depend on having these details figured out ahead of time.
Are you basing your audience on age, location, etc.?
When creating your first Facebook ads, use the demographics you already know about your customers to specifically target people who are most likely to enjoy your product or service.
Set a Budget
What is your budget?
You don’t want to spend too little and wind up disappointed with your results but you also don’t want to spend way too much of your entire marketing budget on Facebook ads.
So take a look at your overall budget and decide exactly how much money is ideal to spend on Facebook ads alone. Then decide on a timeline you want your ads to run.
Decide Where to Run Your Facebook Ads
Facebook will offer a few different options on where to run your ads. A few examples are listed above under “Types of Facebook Ads”.
But Facebook also owns multiple apps you can choose from. Some of the popular apps you could choose are:
- Audience Network
Choose Your Ad Format
Also, decide if you want to use photos or videos or other formats in your Facebook ads and have whatever you choose ready to go. They should be completely finished and ready, and in an easily accessible place for whoever is managing your Facebook ads before they get started creating the ads.
If you choose photos, make sure you use high quality, original images for all your ads.
Facebook ads also offer a few other options like slideshow and carousel.
Submit to Ad Auction
Once you have set your objectives, chosen your ideal audience, figured out your budget, and designed your Facebook ads, you will then submit the ad to the ad auction.
Facebook works hard to balance value for the advertisers and a positive experience for the users, which is why Facebook ads are generally accepted and may be less annoying like ads on other platforms.
The auction represents both parties’ interests fairly. You wouldn’t want your ads blasted all over the site for users uninterested in your business, right? The Facebook auction process aims to avoid that.
Let’s move on to measuring the performance of your ads. The exciting part!
Measuring Ad Performance
Now that you’ve created and posted your ads, we can look at the final step in our Facebook ads tutorial: results. Did your ads perform the way you wanted them to?
Facebook offers excellent tools for business owners and marketing teams to effectively measure and manage their ads.
You can track your performance and measure your results in Facebook Ads Manager, Power Editor, or Business Manager.
With these tools, you can see if one ad is working better than another and adjust the low performing ad to increase engagement, traffic, and leads for your business.
We hope the Facebook ads tutorial has helped you feel ready to jump right in.
If you have any questions or if you’re ready for us to help change your business, feel free to contact us anytime.