ConvertKit Review & Pricing Guide (2022)
7 min read

ConvertKit Review & Pricing Guide (2022)

ConvertKit is a powerful email marketing tool that makes it easy for anyone to get started yet powerful enough for masters.
ConvertKit Review & Pricing Guide (2022)

Unlike many other ConvertKit reviews out there by affiliates, I am a long-time ConvertKit user. We know the good and the bad of the tool and are going to share all those details with you in this post.

What is ConvertKit?

ConvertKit is a powerful email marketing tool that makes it easy for anyone to get started.

Originally created by Nathan Barry out of frustration with the other tools that were available to him, he built what one the world’s best email marketing software platforms,. ConvertKit has continued to improve to meet the high demands of its users. Click Here to see the ConvertKit Roadmap.

ConvertKit Pricing Plan

ConvertKit has a very limited free plan, which provides unlimited free landing pages and 30 premium email templates. If you want to send emails for free (the main aim of email marketing!), you need to refer a friend.

ConvertKit’s least expensive payment plan — which is only for 1–1,000 subscribers — comes in at $29 per month.

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The price varies according to the number of subscribers, rather than the feature set. The lack of a free plan is another conscious decision from ConvertKit, as the company believes you have to pay if you want to create winning email marketing campaigns.

You get two months free when you choose to pay annually.

ConvertKit Features

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Overall, while some may argue that ConvertKit has similar (or even the same) functionality as other solutions such as MailChimp, there’s one key difference to keep in mind.

If automation, sequences, tagging, and proper list management are possible in MailChimp and 99% of their customers don’t know how to do it, so much so that Paul Jarvis himself had to create an expensive, paid course teaching people how to use it – then they’ve clearly done something wrong.

This is where ConvertKit comes in, you don’t need to spend another $499 and spend days mastering the tool, it’s easy-to-use and get great sequences/segmentation up and running quickly and most importantly without the hassle.

From a usability perspective, if I had to choose between MailChimp & ConvertKit, and the money and number integrations they have available wouldn’t matter, the choice would be really easy. In case it isn’t obvious enough, it would be ConvertKit every day.

But, as we’ll take a closer look at later, there is one place where ConvertKit does fall behind which is the only reason we haven’t yet switched over – so stay tuned to find out why and whether that is important for you.


ConvertKit Review & Pricing Guide

Instead of using lists to manage subscribers (the term ConvertKit uses for contacts), ConvertKit uses email tags. You can specify what the tags are (for example, subscribers imported on November 1st), and add as many tags as you like to a subscriber.

When you’re adding subscribers, you can choose which autoresponders, forms, and tags to add them to. ConvertKit also lets you migrate subscribers from another email marketing provider.

ConvertKit is very analytics focused, and this extends to subscribers. It tracks important subscriber metrics, such as

  • New subscribers
  • Total subscribers
  • Average open rate
  • Average click rate
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If you run an online store, you can also get granular reports on purchase metrics, including all the products your subscribers have purchased and what channels they used to get to the point of purchase.


Being able to segment your customers is key if you want to deliver personalized content tailored to specific audiences. With ConvertKit, you can add as many conditions as you like to create segments, both excluding and including customers based on this criteria.

The kind of conditions you can apply include:

  • Location
  • Subscription date
  • Purchase behavior
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Forms / Landing Pages

ConvertKit’s landing page and form building functionality is excellent. And, as with all the rest of its features, it’s presented in a beautifully-designed user interface.

Aside from providing templates and the usual design editing options (color, font, background, text size, etc), ConvertKit adds in a whole host of advanced features.

These include:

  • Choosing which action to take when a customer fills in the form
  • Automatically sending incentive email to new subscribers
  • Changing what’s shown to returning visitors
  • Altering text shown in search results and social media
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The built-in forms and landing pages reports show you the visitors, subscribers and subsequent conversion rate, which gives you the insight to know if you need to make changes.

And if you don’t have a website, don’t worry, as ConvertKit hosts the landing page for you on its server and domain.


Autoresponders are sequences of emails that are sent automatically when a customer takes an action or another condition is met, such as three days having passed since you sent the last email.

ConvertKit makes the task of creating complex autoresponders easy. The first step is to select the condition, action, or event. This includes:

  • Adding and tagging new subscribers
  • Filling out a form
  • Purchasing a product
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ConvertKit also provides automation templates that you can use if you’re not sure what steps would work best to reach your goal. These templates include:

  • Host a webinar
  • Launch a product
  • Follow up with customers who haven’t purchased
  • Newsletters optimized to send according to when customers are most likely to open them

Ease Of Use

When you first login to ConvertKit, it asks you where you are migrating from another email newsletter software, as well as whether you already have a website. It then sets up the interface and options accordingly.

ConvertKit also provides a checklist to help you get started with its email tools.

It’s obvious that this solution focuses on managing subscribers rather than creating beautiful emails, as the options are related to the mechanics of running a campaign (segmenting, automating sequences. etc) rather than the email itself.

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ConvertKit provides loads of material to help you get acquainted with the solution. When you use each feature for the first time, it displays a demo video on the relevant page to help you understand how it works and get the most out of each option.

There is no main dashboard where you can get an overview of all the aspects of your campaign; you can access all the different information in the respective menus.

As there is no option to create an email, you have to play around with the solution before you realize that you need to choose either the Broadcast or Sequences option from the menu.

Premium Support

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One of the most noticeably outstanding benefits of using ConvertKit which actually has no relation to the power of their product and its functionality is their support.

Note that my opinion about their support is based on comparing it to their competitors (i.e. other companies in the same industry). The support standard in other industries such as website hosting is much higher than in email service providers.

For reference, MailChimp does not really offer much support at all – especially for free users which is quite disappointing. Constant Contact isn’t different except basic support levels.

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So, long story short, in the unlikely event that you ever run into an issue with ConvertKit, you’ll be pleased to hear that friendly & helpful support is no more than an email away.

What’s The Verdict?

We’ve been using ConvertKit for quite some time now and consistently recommend it to both individual creators as well as businesses that require powerful automation and sequences.

Overall, I think it’s really easy to see why so many marketers and creators love ConvertKit.

It’s designed to make everything easy, the way it should be – especially for people who don’t want to waste their time with the technical things and want to focus on more important things like actually producing content or, perhaps running their business.

Frequently Asked Questions

Is ConvertKit free?

ConvertKit offers a 14-day free trial, but doesn’t include a free plan. The price of ConvertKit depends on the number of subscribers, and the least expensive option starts at $29 per month.

Does ConvertKit provide a drag-and-drop email editor?

ConvertKit offers a 14-day free trial, but doesn’t include a free pricing plans. The price of ConvertKit depends on the number of subscribers, and the least expensive option starts at $29 per month.

Who is ConvertKit’s target audience?

ConvertKit is primarily aimed at bloggers who want to promote content from their website, as well as email marketers who sell products through their e-commerce stores.