ACTIVECAMPAIGN REVIEW SUMMARY
One of their key features is marketing automation. Aside from autoresponders, which can be based on myriad conditions, you can automate list and contact management, as well as deals, if you decide to use their CRM software. This ‘Deals’ system (sales pipeline) also allows you to add notes to contacts, set up appointments, send direct messages to them, and much more.
The 'Conversations' feature is another one to note. You can use it to send targeted messages straight to your website visitors in order to optimize the overall customer experience and create a kind of sales funnel to help you convert more visitors.
Having all your information and activity in one place means that you can quickly get a holistic view of how your sales and marketing efforts are performing. Not having to use a number of providers for your various digital marketing efforts will also potentially save you money.
Let’s dive in and take a closer look at ActiveCampaign:
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PROS AND CONS
Is ActiveCampaign the right newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, allowing you to set up virtually any automation you can think of – triggered campaigns, sales follow-ups, automated segmentation, dynamic email content and so on. You can now automatically send one-to-one sales emails via your own inbox.
You need an integrated sales and marketing platform for your business:
ActiveCampaign’s inbuilt CRM seamlessly links up to all your email marketing data, allowing sales teams to act quickly. Features like lead scoring and social data can also help to streamline your sales follow-up processes.
You need a tool that performs multi-channel marketing:
Apart from sending emails, ActiveCampaign also allows you to set up landing pages, send SMS and personalized ‘Conversations’ to website visitors, set up chatbot automations and even manage how Facebook ads are displayed to contacts. It’s a great solution if you’d like to be able to centralize a good chunk of your marketing and give your customers a better all-round experience.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the regular maintenance you’ll need to set up, monitor and optimize email campaigns.
You only need simple automations:
If you only want to set up basic email sequences (for example, a welcome campaign), we’d recommend more budget-friendly options like MailerLite which is far easier to use. Otherwise, you’ll be paying for a tonne of extras (and complexity) that you simply won’t need.
You’re not sure:
Unfortunately, there’s no free plan, and with a trial period of just 14 days, they don’t give you much time to assess whether it’s right for you
So do we recommend ActiveCampaign?
It’s really tough to fault ActiveCampaign, not only do they offer almost everything you need within an email marketing platform, but they do it very well.
The reporting offers you insight into almost all facets, such as page visits, geo-tracking, openers, ecommerce and more. One area that is slightly lacking is the email builder, not offering an experience as slick as other services out there, with a few niggling features that could be done better (like the revision history).
The support is as advertised: friendly, helpful and fast. Email and chat support are great, with a personal feel to the communications. Their knowledge base is easily searchable and actually returns relevant results a high percentage of the time. With their ‘Plus’ plan you even get access to one-on-one training and helpful webinars, which is a nice addition.
I think this review shows that ActiveCampaign is really one of the best choices you could make if you’re looking for an all-in-one digital marketing tool. Their marketing and sales automation is the real deal and makes other tools’ automated workflows look pale in comparison.
You’ll need to be prepared to put in a bit of time due to the slightly steeper learning curve, and perhaps spend a little more money, but your business will reap the rewards. If, on the other hand, you’re just looking for a simple way to blast out newsletters, a solution like GetResponse or MailerLite might be a bit easier to get your head around.
On a side note, ActiveCampaign offers a range of really useful free tools, regardless of whether you’re a customer or not. You can find everything from content and social media calendar templates to a subject line generator. Check out the free tools here
Try ActiveCampaign now for free for 14 days.